ARTICLES

Guides on ecommerce, WordPress and performance

We write about what we actually run into, no theory that never ships.

The right way to advertise your online store (and why Boost is not enough)

You hit Boost on Facebook and get likes, not sales. Here is why Boost is wrong for an online store, and the right way to advertise your shop with measurable return.

4 November 20265 min

Ecommerce

Online scams in 2026: how to protect yourself and your brand

Online scams got more convincing with AI and deepfakes. What the authorities say, what to do as a shopper, and how to defend your store when someone copies it with 90% off ads.

7 October 20264 min read

Ecommerce

How much does an eshop cost? Prices, what is included, what pushes it up

Real starting prices for building an eshop, what the price includes, what pushes the cost up, and whether building it yourself pays off.

7 October 20263 min read

Marketing

What GEO (Generative Engine Optimization) is and why it changes SEO

GEO puts your business inside the answers of ChatGPT and Google AI. What it is, how it differs from SEO and how to apply it in practice.

2 October 20265 min read

Ecommerce

Cash on delivery in your eshop: why not to remove it (and how to stop only the no-shows)

Cash on delivery builds trust with hesitant online shoppers. Learn why you should not remove it and how BlackListed blocks only the customers who never collect.

28 September 20264 min read

Ecommerce

Why your store is slow, and what it actually costs you

Slowness never shows up as an expense; it shows up as lost orders. Where the time actually goes in a Greek WooCommerce store, and what to fix first.

22 September 20265 min read

Technology

WordPress or Laravel? The criteria we actually use

There is no right answer in general, only the right answer for your project. Five questions that settle it in one conversation.

11 September 20265 min read

Technology

Core Web Vitals for Greek stores: what matters and what you can ignore

Three metrics, one goal: keeping the visitor long enough to see the product. What each means in practice and which fix pays off first.

20 August 20265 min read

Marketing

Google Ads without proper tracking is money spent blind

Before raising budgets, make sure you measure the right conversion. The audit we run on every account before touching a campaign.

9 August 20265 min read

Marketing

TikTok for business: what works when you are not a big-budget brand

Vertical video is not an ad in a different aspect ratio. How to make content people do not scroll past, and when paying for reach is worth it.

29 July 20265 min read

Do not miss the next article

One email a month, no filler.

Guides from real projects, not theory
One email a month, nothing else
One-click unsubscribe, no questions