The most honest answer to "how much does an eshop cost" is "it depends" — but that helps no one decide. Below are real starting prices, what each price includes, and, above all, what pushes the bill up, so you know where your money goes.
What an eshop actually costs
These are the starting prices we work with. "From" means a proper, fully working foundation — not a stripped-down package that needs rebuilding in six months.
| What you build | From |
|---|---|
| Presentation site (company or portfolio) | €350 |
| Eshop (WooCommerce) | €450 |
| Custom app in Laravel & React | on request |
| Google, Meta & TikTok Ads | on request |
What the price includes
A price from €450 is not a two-click template. It includes design in your colours and logo, catalogue and cart setup, Greek payment and shipping methods, basic SEO so Google finds you, and a store that loads fast on mobile. That is the working foundation. Every extra need has its own cost.
What pushes the cost up
- Number and complexity of products. Ten products are not five thousand with variants, sizes and colours.
- ERP or accounting integration. Automatic stock and price sync is one of the most useful and most demanding parts.
- Custom logic. Per-customer pricing, tiered discounts, B2B accounts with approvals: the more your rules are yours, the more work it is.
- Content. Ready photos and copy move fast; producing them is separate work.
- Regulated sectors. A pharmacy or B2B store carries rules a simple clothing shop does not.
"Should I build it myself?"
You can. Platforms promise a "free" eshop or a few euros a month, and for testing an idea that is fine. The cost there is not money, it is your time and the limits: you stay locked into their templates and subscriptions, and when the business grows you often rebuild from scratch. Our rule of thumb: build it yourself to test, hand it over to sell.
What you need to start
Less than you think. For an exact price we need three things: what you sell and roughly how many products, whether you already have a logo and photos, and whether you want integration with a system you already use. With that, the quote is specific and has no surprises.
Tell us what you want to sell and we will send a clear price.
